History: In September 1915, Max Lindeman opened his first store selling stockings in the heart of Berlin, Germany. The Etam brand was born...
These modern, synthetic stockings were a success due to their popularity with women starting to go out to work. In 1924, the company moved into run-proof lingerie, which enjoyed the same success as stockings.
1928 Opening of the first Etam store in Paris at 376, rue Saint-Honore
1963 Creation of ready-to-wear line Etam Pret-a-Porter
1983 Launch of the 1.2.3 brand
1990 International expansion (Spain, Italy, Middle East etc...)
1995 Opening of the first sales outlet in China
1997 Listing on the Second Marche of the Paris Bourse
2001 Opening of the Cite de la Femme flagship store at 73, rue de Rivoli
2006 Etam enters the Indian market
2007 Launch of the Undiz brand

Etam and innovation

As a true forerunner in both products and retail models, the Etam Group has always placed innovation at the heart of its concerns. Overview of major innovations.

1916 Etam is the first lingerie retail chain in Europe
1964 Etam begins to use cotton in its lingerie
1965 Etam develops what comes to be known as permanent automatic restocking, a "just-in-time" supply technique allowing for supply to be adjusted permanently to customer demand
1970 Etam launches the first bras on hangers
1975 Etam Lingerie is the first brand to use jersey in its nightwear
1981 The first folded briefs are sold in a presentation box in France
1985 Etam creates the seamless bra